Everyday essentials, plus extras that fit different lifestyles.
This new model responds to what customers have been telling us in our research: they’re looking for simpler choices, clear pricing, more value, and the flexibility to adapt their banking as their needs change.
What’s behind the four plans?
Each plan combines everyday banking with extra features people would otherwise need to arrange separately. They’re tailored to the needs and lifestyles of our diverse customer base, including affluent and young customers.
ING Go covers the essentials, such as a current account and a debit card. As customers move up through the plans, they can unlock extra value – from credit cards and better savings and investment rates, to extras such as travel, purchase and cyber protection.
There are also lifestyle extras like access to airport lounges, eSIM data plans or streaming services, as well as loyalty-related cashbacks and discounts from more than 1,000 partners.
While the rollout is global, with the same look and feel, what’s included in each plan varies slightly by market to reflect local preferences. The idea is the same everywhere: clear pricing, choice, and flexibility to adjust as needs change.
"Customers told us they want everyday banking to be simpler, more flexible, and designed around their lifestyle. That’s what we’re offering with subscription plans: banking that adapts to life, not the other way around, and plans that bring customers more value from everyday banking,” said Sali Salieski, global head of Private Individuals at ING.
After earlier launches in Belgium, Poland and Romania, subscriptions are expanding to all ING retail markets covering 41 million customers.
More than three million customers are already on the new plans, including those migrated from existing offerings. The Netherlands is the latest to go live today, with Spain launching next.
"We’re already seeing strong early interest from customers in the markets where we’ve launched, which gives us confidence we’re addressing a real need. This is another step in how we continue to innovate for customers, and we will keep building on this to find new and better ways to make everyday banking work for them,” said Sali.
View subscriptions in your market:
About Retail Banking at ING
Retail Banking is organised around three segments: Private Individuals, Business Banking, and Private Banking & Wealth Management. ING serves nearly 41 million private individual customers across nine markets: the Netherlands, Belgium, Germany, Spain, Italy, Türkiye, Poland, Romania and Australia.
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