Social media at ING around the globe

The way ING communicates, interacts and engages online is changing dramatically. A dedicated team of involved and inspired employees around the world is responsible for successfully implementing ING’s strategy. A strategy based on 4 pillars: customer service, engagement, sales and empowerment. And when it comes to online engagement with our customers, ING aims to be a front runner.

Why ING is active in social media

This video explains why ING is active on social media and shows some of our inspiring social activities like helping customers directly via social media in Italy and The Netherlands, pro-actively engaging with customers in France and Germany, experimenting with member-get-member campaigns in Spain and empowering employees as ING ambassadors in Belgium.