Personalised selfies in our “World, here I come”- campaign
In January we “painted” Amsterdam Airport Schiphol orange with the launch of our international marketing campaign “World, here I come!”
With the campaign we demonstrate ING’s purpose of empowering people to stay a step ahead in life and in business realistically. “World, here I come” is about reaching for your goals however big or small. So we custom-made high-resolution illustrations with useful insights to key travel destinations and placed various messages ranging from “Mum’s cooking, here I come” to “Grandma, here I come” on 93 air bridges and 25 gate houses.
Personalised selfies with custom message on air bridge
Now we have added a new feature to this campaign at Amsterdam Schiphol Airport.
Travellers can make a selfie with their personal variation of “…, here I come!” on an air bridge and share the photo in the ) social media.
The photo booth can be found in Departure Hall 1 at Amsterdam Schiphol Airport behind the security checkpoint until the end of May.